Cancer patients and their loved ones are constantly searching for new sources of information, and answers to many questions about what lies ahead. The BC Cancer Agency's Vancouver Island Centre has produced a video designed to alleviate some of the anxiety faced by newly-diagnosed cancer patients.

"The Most Important Thing," a 17-minute video, gives patients an idea of what to expect before their first visit to the Centre.

"This is a wonderful production that will be an important tool for helping to put patients more at ease about their treatment," says Dr. Brian Weinerman, BC Cancer Agency regional vice-president, Vancouver Island. "We know from experience that concern over the initial diagnosis of cancer is often increased by a high level of uncertainty about what happens next."

The video demystifies the process of planning treatment, and the treatment itself, explains Johanna Den Duyf, systemic therapy and community leader at the Centre. "It highlights the unique services offered at the centre to patients, their families and friends. It should provide a greater level of hope and comfort to new cancer patients."

The video includes information about:

• How to prepare for the first visit
• Treatment options
• Members of the cancer care team and their roles
• Range of services available to patients

Copies of the video have been distributed to libraries, hospitals, Canadian Cancer Society offices, and other cancer-related organizations across Vancouver Island.

"The diagnosis of cancer starts people on a journey that can leave them feeling shocked, frightened, and overwhelmed," says Cathy Parker, case manager with the Breast Health Centre in Victoria. "Learning where their journey may take them can help address some of these fears. 'The Most Important Thing' video does just that. Through the stories of others who have experienced cancer, patients and families will become familiar with the treatments and services offered at the BC Cancer Agency's Vancouver Island Centre, and learn what they can expect."

The video features patients who share their experiences, and present a personal view of the facility, the services available, and their thoughts on what truly is "the most important thing."

Denise Bigelow, a former patient of the BC Cancer Agency, says "The Most Important Thing" addresses everything new patient need to know about the cancer centre. Right down to the fact that it's pay parking and to bring extra change.

"The most important thing for me regarding the video was that it helped ease some of the fear," Bigelow explains. "The fear of the unknown. The video spoke directly to treatment, which is the biggest fear of all for most of us. How the treatment is administered and the side effects you may encounter. Overall, the video shows the cancer centre is dedicated to all cancer patients and their families, and to help them through their journey and through their fears. Viewing this video is a must for all new patients.

For more information, please contact:

Nicole Adams
Public Relations Officer
BC Cancer Agency
(604) 877-6272
nadams@bccancer.bc.ca