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Evaluating Alternative / Complementary Therapy Information

Revised February 2000

BC Cancer Agency Policy

Healthcare providers at the BC Cancer Agency believe there is a role for alternative and complementary therapies to promote improved quality of life, maintain hope, enhance feelings of control, and encourage healing within the cancer experience.

We recognize that the cancer experience is unique for each individual, and that personal healing can occur at different levels even when cancer is progressing.

We will try to adopt a respectful and compassionate attitude to your questions and beliefs, and encourage you to share with us your decisions about complementary/alternative therapy.

Useful Questions/ Tips for Evaluating False Claims

When considering use of alternative and complementary therapies, it is important to balance promotional (often belief based) information provided by sellers of alternative therapies, with objective, evidence-based information.

"How to Spot False Claims" quoted from Federal Trade Commission website.  June 1999

  • The product is advertised as a quick and effective cure-all for a wide range of ailments.
  • The promoters use words like scientific breakthrough, miraculous cure, exclusive product, secret ingredient or ancient remedy.
  • The promoter claims the government, the medical profession or research scientists have conspired to suppress the product.
  • The advertisement includes undocumented case(s) [or testimonials] claiming amazing results.
  • The product is advertised as available from only one source, and payment is required in advance.
  • The promoter promises a no-risk "money-back guarantee". Be aware that many fly-by-night operators are not around to respond to your request for a refund.

"Tips on evaluating herbal remedies" quoted from the University of Toronto. Faculty of Medicine Health News 1995;13(5) October:

  • Always tell your physician about any [herbal remedies] being taken.
  • Use herbal products only for short periods, in moderation.
  • Do not use them [herbal remedies] to replace prescribed treatment.
  • Purchase [herbal remedies] from established and reputable suppliers. Ask about what you are buying: Are the Latin names of herbs, the quantities and uses listed?
  • Do not give children under age two herbal teas.
  • Be cautious in using very concentrated oils and teas.

Reliable Internet Sources

The following websites provide objective information and tips on how to evaluate claims made by material promoting alternative and complementary therapies.

Lung Association of Sask
Canadian Ca Soc Ontario Div/
Federal Trade Commission
National Center for Complementary and Alternative Medicine

Articles of Interest

Canadian Cancer Society. Ontario Division, Kaegi E. A patient's guide to choosing unconventional therapies. CMAJ Canadian Medical Association Journal 1998;158:1161-165.

Skeptical Inquirer issue. Alternative medicine in a scientific world. Skeptical Inquirer 1997;21 (5 Sept/Oct).

Coppin C. Alternative medicine in a scientific world (letter). Skeptical Inquirer 1998 July/ August:67.


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