Updated January 31, 2012
In 1998, the BC Cancer Agency launched a pilot cancer prevention initiative in the Okanagan. Known as the Waddell Project, this innovative program sought to implement cancer prevention at the grass roots, demonstrating that health promotion can be truly effective when applied at the community level. Building on this model, the Prevention Programs developed a network of Prevention Educational Leaders (PELs) - previously known as Cancer Prevention Coordinators (CPCs) - throughout the province. We have refined key messages of cancer prevention and developed programs that help British Columbians lower their risk of cancer by avoiding the main risk factors for the disease. Our PELs support health authorities in implementing public education programs in their regions, encouraging cancer prevention through health-conscious practices. Our PELs also work to increase awareness, education and participation in the BC Cancer Agency's Cervical Cancer Screening Program and Screening Mammography Program. Screening is used to detect the types of cancers that, when detected early, can reduce deaths.
We have a strict adherence to evidence-based knowledge coupled with a commitment to building community capacity. We are constantly looking for more opportunities to make progress in cancer prevention and promote healthy living for all British Columbians.
The Prevention Programs were awarded the Excellence in Innovation Award from the Canadian College of Health Service Executives (Lower Mainland Chapter, 2007), for demonstrating innovation, quality and collaboration to create sustainable and measurable benefits for the community.