The BC Cancer Agency, in partnership with the BC Cancer Foundation, has announced a bold new identity.
The BC Cancer Agency has simplified its name to BC Cancer, reflecting a province-wide mandate of cancer care and research. The Foundation, the fundraising partner of BC Cancer, will continue to be known as BC Cancer Foundation, but will share the same visual identity.
The new visual identity reflects the shared vision of both organizations to change outcomes for British Columbians impacted by this disease. The wordmark literally breaks down cancer, highlighting the word "can" within cancer as a reflection of the progress happening each day in BC Cancer labs where scientists are breaking the disease down to identify new prevention, diagnostic and targeted treatment strategies.
By revitalizing and aligning the partnership between both organizations, BC CAN change outcomes for British Columbians facing cancer.