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BC Cancer launches animated promotional video addressing screening mammography barriers

Mammography is available for women 40 and older and can detect breast cancer before symptoms appear.
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​In a new animated video told from a first-person perspective, BC Cancer Breast Screening aims to address common barriers to attending screening mammography, including fear and anxiety, misinformation or lack of knowledge, cultural factors, lack of time, and perceived accessibility to a screening site that is local.


Told from the perspective of three screening patients, the video details the experience of getting a mammogram in an empathetic and direct way. It encourages viewers to make mammograms a regular part of their health care routine, and in the process, improve their health outcomes.

Each character in the video has been illustrated to better reflect the diverse population of British Columbia. It is available in several languages including English, Korean, Punjabi, Tagalog, Mandarin and Cantonese, and is fully equipped with closed captions to aid people who are deaf or hard of hearing.

The video has been launched on the BC Cancer Screening website, and will be featured on BC Cancer’s social media channels. It joins a series of animated educational videos that outline various cancer screening tests and procedures.

About 1 in 8 women will develop breast cancer in their lifetime. Regular screening mammograms can find breast cancer early, usually before it has spread. Visit our screening website to learn more or to book a mammogram.

BC Cancer
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